Learn how to market your startup from one of the web’s original growth hackers. I really admire Noah Kagan because he’s repeatedly proven that he can build successful companies from scratch. Noah currently leads Appsumo, a deals-for-entrepreneurs company that has…
A short list of growth tactics that were instrumental to creating some of the web’s biggest institutions — and ideas on how you can use them. 1. The double-sided incentive Incentives are good; two-sided incentives are better. Normally, you encourage…
Researching email marketing tools for your team? Don’t choose one until you’ve read what these users have to say Picking an email marketing provider is a little like standing in the toothpaste aisle. So many options and they all do…
Design might look like a rocket science for those who haven’t touched it before but it is involved in everyday life and surrounds us all the time. Today I would like to share some simple tips for non-designers on how…
A simple framework to help you make data-informed decisions without spending hours wading knee-deep in Excel. This article was inspired by a reader question: Whenever I make a report on our marketing team’s activities, it always takes forever since I’m…
Increase your open rates and build rapport with your users by writing the right kind of Welcome Email Think about how your most recent first date went down. It probably went something like this. First — you got your target’s…
How our marketing team used these 6 proven persuasion and influence principles to secure company-wide support for a massive Facebook marketing campaign As marketers, we spend most of our professional lives trying to persuade people. We write new landing page…
Status report meetings are usually painful, but they don’t have to be. Follow this quick 4-step framework and get more out of your meetings As marketers, we’re often an intermediary between departments, so it’s critical that we are proficient at…
If you’re regularly looking at hundreds or thousands of items in your inbox, you are failing at email. Inbox Zero will save you tons of time and keep you better organized. Inbox Zero is a simple concept: it means that…
A quick and dirty tutorial on how to remove watermarks from pictures and images. Photoshop optional. You have a presentation in an hour and you still need a few pictures to help make your point. You’re sending art references to…
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